Martini & Rossi® Extra Dry Vermouth made its debut on New Year’s Day in 1900 after ten years of being perfected. This exceptional vermouth went on to become an iconic Martini & Rossi® drink that dominated the century, the Dry Martini Cocktail. Captured in every drop is the essence of the rare woods, herbs, and citrus that make up this secret recipe.
MARTINI & ROSSI® captures the spark that set two men on a lifelong quest to make their stamp on Italian culture. Alessandro Martini – a spirited entrepreneur with a global vision – and Luigi Rossi – a creative muse whose botanical fragrances would lure noses along Turin’s Via Dora Grossa… The year was 1863 when their newfound partnership was manifested in their first vermouth: The MARTINI & ROSSI® Rosso. This original blend remains the same to this day.